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October 30, 2014 by · Leave a Comment 

Consumers by and large still prefer to watch television the old-fashioned way — as it’s presented on-air during primetime, according to a study ("The New Living Room") by Frank N. Magid Associates for Sony Pictures TV’s Crackle. Some 67 percent of those surveyed said that they watch live TV during primetime, while 31 percent said they watched shows recorded on their DVR’s — down from 38 percent last year. Those who watched Netflix and video websites like Hulu and Amazon Prime accounted for 45 percent of viewers. All of those surveyed were adults in the key 18-49 age group. A whopping 72 percent of those in the 18-34 demo said that they streamed shows on a weekly basis, up from 52 percent last year. Most — 62 percent — used TV sets connected to a settop device, while 48 percent watched on their laptops and personal computers, 28 percent on their tablets and 23 percent on their smartphones.