Thursday, January 21, 2021

THE OUIJA BOARDS WERE RIGHT

October 26, 2014 by · Leave a Comment 

Box office analysts’ ouija boards were apparently working as advertised, weekend estimates seemed to indicate. The teen-targeted horror flick Ouija led a lackluster field of new and recent releases as it earned $20 million — at the low end of what the pundits had predicted — to place first. It had cost just $5 million to produce. Coming in second was the violent — albeit PG-13-rated — John Wick, starring Keanu Reeves. It brought in $14.1 million to edge out the third week of the Brad Pitt WWII movie Fury, which collected around $13 million. For Reeves, the good showing of the revenge film represented something of a revenge in its own right. Gossip had it that the studios had written him off as damaged goods following the ninth-place opening of his last film, 47 Ronin, which took in just $9.9 million despite being released over the usually lucrative Christmas weekend last year. (It had reportedly cost $175 million to produce.) Twentieth Century Fox’s Gone Girl slid to fourth place with $11.1 million, while the studio’s animated The Book of Life rounded out the top five with $9.8 million. The Bill Murray dramedy St. Vincent moved into wide release but was unable to translate the critical success it had achieved on the festival circuit into paying customers. The movie earned about $8.1 million, placing sixth.


The top ten films for the weekend, according to studio estimates compiled by Rentrak:

1. Ouija, $20 million; 2. John Wick, $14.2 million; 3. Fury, $13 million; 4. Gone Girl, $11.1 million; 5. The Book of Life, $9.8 million; 6. St. Vincent, $8.1 million; 7. Alexander and the Terrible, Horrible, No Good, Very Bad Day, $7 million; 8. The Best of Me, $4.7 million; 9. The Judge, $4.3 million; 10. Dracula Untold, $4.3 million.