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KATZENBERG PREDICTS BIG THINGS AHEAD FOR MOVIE BUSINESS

November 3, 2014 by · Leave a Comment 

2014 has not been a good year for the movie business, and no one is more aware of that fact than Jeffrey Katzenberg, CEO of DreamWorks Animation. "We’ve had a difficult year in 2014," Katzenberg said in an interview with the Wall Street Journal, pointing out that people have additional means to view movies today — especially via digital products. "As we have more ways to access content, there is a challenge to the movie-theater experience.," he said. "I love the movie theater. It’s the only place in which you really can see films in the sort of communal experience that is so special. Comedies are funnier. Scary movies are scarier." And Katzenberg is predicting that 2015 and 2016 will see a comeback for that experience. "It’s a cyclical thing. I promise you, 2015 and 2016 will be historically high years for the movie [business]. … There’s just a ton of great films and filmmakers coming in 2015 and ’16. They will be good years." Of course, in 2008 Katzenberg famously predicted that within "a reasonable period of time" all movies would be made in 3D and that 2D films would become "a thing of the past."