MORNING SHOWS LIKE THE LATEST RATINGS

All three morning talk shows, ABC’s Good Morning America, NBC’s Today, and CBS This Morning, had something to boast about following the release of new Nielsen ratings on Thursday. ABC touted the fact that GMA was not only No. 1 for the week among total adults and among the key demo for news and talk shows (25-54) but had also turned in the most-watched week of the season, with an average of 5.68 million viewers. For its part, NBC noted that viewers were still turning to it for coverage and analysis of significant news events. For example, it said in a statement, it ranked No. 1 among the 25-54 age group on Wednesday, following Tuesday’s midterm elections. It also noted that Today closed the total viewer gap with GMA by 19 percent, and the 25-54 gap by 24 percent compared with the same week a year ago. Finally, CBS This Morning, perennially an also-ran in the morning competition, noted that it was the only one of the three to post gains in total viewers (up 9 percent) versus last year for the week and for the year (up 5 percent).