Twentieth Century Fox has boasted that it was able to prevent Redbox from offering cheap rentals of
Ice Age:Dawn of the Dinosaurs after it was released on DVD last month. Redbox had vowed to purchase from
retail outlets DVDs that Fox, Universal and Warner said would only be provided to the kiosk operator 30 days after they became available elsewhere. But, according to the
Los Angeles Times, Fox researchers checked 1,105 Redbox kiosks in 35 states and found that Ice Age was missing from most of them when first released. But Redbox President Mitch Lowe told the
Times that new films are generally available at the kiosks only about 30 percent of the time (presumably because of heavy demand). He insisted that Redbox has been able to fully stock DVDs from the non-cooperating studios within a few days of their release dates. Meanwhile, financial services firm Merriman Curhan Ford said Tuesday that by Nov. 14,
Ice Age was stocked in 94 percent of Redbox machines.
Home Media magazine quoted Merriman analyst Eric Wold was saying, "We are encouraged by the incremental gains in stocking the title with the company's workaround program."