Although ratings studies have failed to establish that the television audience is expanding as the recession compels more and more families to find their entertainment at home, a new study by financial advisers Deloitte has found that one third of Americans rank watching TV as their favorite media activity -- up 26 percent from a year ago. The same study found that three-quarters of Americans claimed that the economic downturn had forced them to reduce spending on movie tickets, concerts, sports events, DVDs and video games. In an interview with Reuters, Ed Moran, director of insights and innovation at Deloitte, said that television is "a big beneficiary" of the recession.