Seemingly responding to protests by Italian-American groups, Domino's Pizza and American Family Insurance have pulled their advertisements from the MTV series Jersey Shore, according to published reports. In an interview with Brandweek, Domino's spokesman Tim McIntyre said that the company had decided that "the content wasn't right for Domino's" and that the decision to remove the spots occurred "well before we received any complaints." American Family Insurance told the website TMZ that it was planning to end its relationship with MTV anyway and that it seemed "prudent" to leave now. The website of the New Jersey Star Ledger has become an outlet for Italian-Americans to voice their opinions about the show, which features a group of young Jersey beachgoers who call themselves "guidos" and "guidettes." One person wrote, "MTV intentionally used an ethnic slur to promote a show with an Italian cast. ... MTV has effectively created an Italian minstrel show." However, another wrote: "Stereotypical or not, these people truly exist; it's the only way this show can exist. ... For what it's worth, I watched the premiere and I was glued to the TV for the full two hours. Glued! ... What's more entertaining than watching a bunch of kids enjoy their youth? That's what MTV was built on, after all."