

NBC's coverage of the final NFL game of the regular season was the most-watched telecast of the week as it attracted 16.3 million viewers, but it did little to lift NBC out of the weekly ratings cellar. And, it would seem, things are only going to get much worse for the struggling network over the coming weeks. One has to scroll down to number 35 on the Nielsen list to find another non-football NBC program on the Nielsen list, a Law & Order: SVU episode. Among the nightly newscasts, however, it was a different story. NBC Nightly News with Brian Williams maintained its lead with 8.9 million viewers. ABC's World News with Diane Sawyer placed second with 8.1 million viewers, while the CBS Evening News with Katie Couric trailed with 6.0 million, Overall, CBS again dominated the primetime ratings with an average 5.2 rating and a 9 share. Fox placed second with an average 4.2/7. ABC came in third with a 3.8/6, while NBC trailed with a 3.2/5. Among the cable channels, ESPN football telecasts captured the top seven positions on the Nielsen list. They were followed by WWE wrestling shows on USA channel and a Spongebob Squarepants special on Nick at Night.
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Wednesday, January 6, 2010
NBC AGAIN HAS NO.1 TELECAST -- BUT WHAT NOW?
The top ten shows of the week according to Nielsen Research:
1. Sunday Night Football, NBC, 10.0/16; 2. Desperate Housewives, ABC, 9.2/14; 3. 60 Minutes, CBS, 9.1/14; 4. Sugar Bowl, Fox, 8.5/15; 5. Sunday Night NFL Pre-kickoff, NBC, 8.3/13; 6. NCIS, CBS, 8.0/13; 7. Brothers & Sisters, ABC, 7.0/12; 7. Criminal Minds, CBS, 7.0/12; 7. CSI: NY, CBS, 7.0/13; 10. The OT, Fox, 6.8/11; 10. Two and a Half Men, CBS, 6.8/11.