Monday, May 17, 2021

DID 3D HURT THE LORAX?

March 8, 2012 by · Leave a Comment 

Despite significantly higher ticket prices for Dr. Seuss’s The Lorax at 3D theaters and despite the fact that those theaters accounted for 62 percent of those showing the movie last weekend, 48 percent of the revenue for the movie came from theaters showing it in 2D, BTIG analyst Richard Greenfield observed on Wednesday. 2D theaters […]