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IDOL ADS COSTING MORE THAN FOOTBALL

October 18, 2010 by · Leave a Comment 

It would appear that advertisers are not expecting ratings for American Idol to fall significantly following the departure of Simon Cowell this season. Advertising Age observed that Fox is selling 30-second spots on the show for $467,617 — making it the most expensive ad buy on television. It tops NBC’s Sunday Night Football, whose spots […]