AD REVENUE RETURNING — SLOWLY — TO BROADCASTERS

Broadcast TV stations, which saw a 22.4 percent plunge in advertising revenue in 2009, will see most of it return in 2010, according to a new report from Charlottesville, VA-based media researcher SNL Kagan. The report indicates that ad revenue at the stations will rise 15 percent this year. Ad revenue at the broadcast networks […]

U.K.’S ITV EXPECTS WORLD CUP TO LIFT REVENUE 25%

ITV, Britain’s leading commercial broadcaster, is predicting that its coverage of the World Cup will lift its advertising revenue by 25 percent in June and July. According to the London Daily Mail, ITV executives are hoping that ad revenue will be boosted even further if England makes it into the quarter finals and beyond. ITV […]