Wednesday, August 5, 2020

HYUNDAI’S OSCAR ADS NAMED “MOST EFFECTIVE”

March 1, 2013 by · Leave a Comment 

Hyundai, which scored strongly for overall effectiveness for its Super Bowl ads at the beginning of the month, drew much praise for its ads during the Oscars. The Korean automaker ran seven ads during the ceremony, receiving Ace Metrix’s highest score for its ad “Stuck,” which also ran during the Super Bowl. “Hyundai’s aggressive moves […]

NO BOX OFFICE REPORTS FOR DARK KNIGHT RISES THIS WEEKEND

July 20, 2012 by · Leave a Comment 

Warner Bros. announced late today that they will not be releasing box office figures for The Dark Knight Rises until Monday “out of respect for the victims and their families.” The Hollywood Reporter quoted a studio spokesman as saying that it would be “insensitive” to be talking about the numbers in light of the midnight […]

ADS MAY YET INTERRUPT PBS PROGRAMS

August 1, 2011 by · Leave a Comment 

Despite unleashing a storm of criticism when it said that it is considering airing messages from foundations and corporate sponsors within its programs instead of at the beginning and end as it does now, PBS has not abandoned the proposed change, PBS chief Paula Kerger said Saturday. Speaking to the Television Critics Association in Beverly […]