U.K. NETWORK BUYING UP ALL DIGITAL BILLBOARDS IN LONDON SUBWAYS

In a first-of-its-kind deal, the British television network Channel 4 will become the exclusive advertiser on all 1,460 digital signs in the London subway system on New Year’s Eve. The ads, appearing on the CBS Outdoor screens, will be changed at regular intervals, and will feature the stars of game and comedy shows celebrating the […]

ADS FOR U.K. BLUE-CHIP COMPANIES APPEARING ON PIRATE SITES

Advertisements for dozens of Britain’s leading companies appear on pirate websites showing bootleg copies of movies and television shows, the London Times reported today. They include such “blue chip” companies as British Telecom, British Gas, the supermarket chain Tesco, and the airline EasyJet, the newspaper said. Those companies, it added, “are indirectly subsidizing the U.K.’s […]