Sunday, August 18, 2019

WHY IS FISHBURNE LEAVING CSI?

June 9, 2011 by · Leave a Comment 

The high cost of producing a long-running series was being blamed for the departure of Laurence Fishburne from CBS’s CSI: Crime Scene Investigation. Fishburne’s exit after just 2 1/2 seasons was announced on Wednesday, but CBS has declined to comment on his departure and Fishburne’s publicist, Alan Nierob told the Los Angeles Times that he […]

NO RATINGS DROP EXPECTED AFTER COURIC’S DEPARTURE

April 28, 2011 by · Leave a Comment 

Katie Couric’s departure from the anchor desk of the CBS Evening News and her expected replacement by Scott Pelley is not likely to have any significant effect on ratings for the newscast or, by extension, on sales, according to Broadcasting & Cable magazine. The trade publication quoted one unnamed media buyer as saying, “I don’t […]

BECK’S SHOW ENDS: APOCALYPSE NOW?

April 7, 2011 by · Leave a Comment 

Glenn Beck is out as host of the 5:00 p.m. hour on Fox News Channel, but it is not clear whether he jumped or was pushed. In an interview with the Associated Press on Wednesday, Fox News Chairman Roger Ailes scooted the question. “Half of the headlines say he’s been canceled,” Ailes said. “The other […]

AD BUYERS “ASK NOT” TO BE INCLUDED IN THE KENNEDYS

March 14, 2011 by · Leave a Comment 

ReelzChannel has acknowledged that advertisers are keeping their distance from The Kennedys, the miniseries it acquired from the History Channel after that channel said in January that it was not “fit for the History brand.” Mediaweek (which accounted for the reluctance in its lede by remarking that “advertisers are notorious wusses”) reported that, just three […]

MOVIES SAVE SKINS

March 9, 2011 by · Leave a Comment 

Movie studios have been responsible for keeping MTV’s drama Skins on the air, the New York Times suggested today (Wednesday), noting that, with the exception of a Red Bull ad, every commercial on Monday night’s episode was either a movie, a movie being released on DVD or a video game. Protests from conservative groups, led […]

NBC TRIES TO CONVINCE AD BUYERS TO COURT OLDER VIEWERS

November 4, 2010 by · Leave a Comment 

NBC was scheduled to make a major presentation to advertisers today (Thursday) to try to convince them that their notions that older viewers spend significantly less money than younger ones. As reported by MediaWeek magazine, NBC research head Allen Wurtzel, previewing the presentation to reporters on Wednesday, said that the adult 55-64 demo “is the […]

FOX SELLS OUT SUPER BOWL SPOTS EARLY

October 28, 2010 by · Leave a Comment 

A day after Fox announced that it had just two 30-second commercial availabilities yet to be sold in next February’s Super Bowl telecast, the two avails have been snapped up, Broadcasting & Cable reported on Wednesday, citing a source familiar with the negotiations. The advertiser was not identified. The trade publication said that the $3-million […]

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