Wednesday, July 15, 2020

ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST TV

May 8, 2012 by · Leave a Comment 

For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest “Advertising & Audiences Report” from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV […]