SUPER BOWL ADS ATTRACT SUPER BUYERS

After Super Bowl XLV attracted the biggest audience in television history last year, it was probably inevitable that the prices for commercial time on this year’s telecast would rise, and according to MediaPost, they have — by 13-29 percent. Actual prices paid for 30-second spots on Sunday’s game, the trade publication said, range from $3.5-4.0 [...]

HOW OUTRAGEOUS WILL GERVAIS BE AT SUNDAY’S GOLDEN GLOBES?

NBC has launched a promotional campaign for Sunday night’s telecast of the 2012 Golden Globe Awards showing host Rickey Gervais with a pair of scissors cutting a gag wrapped around his mouth. Gervais himself posted a photograph of himself making a cockeyed face at the camera and holding up a handful of cash in front [...]

THEATERS LOOKING TO SHOW SUPER BOWL ADS

Where does a Super Bowl commercial go after advertisers spend millions of dollars for it to appear during the big game? Well, if Screenvision is successful in its current effort to court those advertisers, it could end up in movie theaters. As reported by MediaPost, Screenvision, which provides ads on 15,000 U.S. screens, has released [...]

INVESTORS SAY “AYE” TO THE EYE

Investors and analysts appear to have revised their view of CBS Corp. as the media conglomerate most exposed to the threat of another economic downturn. In the past Wall Street forecasters have generally warned that the company is at the mercy of its advertising clients, who generally cut ad spending when times become rough. But [...]

NEW RECORD PRICE FOR SUPER BOWL SPOTS

Expecting another record or near-record audience for Super Bow XLVI on Feb. 5, advertisers are paying NBC as much as $3.5 million for a 30-second spot — a new record, Adweek reported today (Tuesday). Fox commanded a top price of $3 million last year. Of an estimated 63 commercial availabilities during the telecast, only about [...]

AD BUYERS DEFY LATEST ECONOMIC DOWNTURN

Recent news reports about the current state of the economy may appear dire, but a report from Credit Suisse analyst Spencer Wang suggests that advertisers are paying little attention. Wang indicates that few ad buyers are attempting to pull out of deals they made during the upfront period, or, as he put it, there has [...]

MEDIA BIZ GOOD NOW, BUT ON SHAKY GROUNDS, SAY MOGULS

On the surface, the media business would appear to look terrifically robust right now — but top media executives attending the Cannes Lions advertising conference suggested today (Friday) that in reality they are anxious about what the future holds in store for it. Indeed, speaking at a panel at the conference, News Corp COO James [...]

ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST

Although advertisers have increased their upfront spending for broadcast television by about 10 percent, they have increased them even more — by about 15 percent — for cable networks, the Wall Street Journal reported today (Monday). The result: advertisers for the the first time are spending as much on cable networks as on broadcast networks. [...]

NETWORKS’ UPFRONT SALES ARE WAY UP

Judging from their success selling ads during the just-completed upfront market, the major television networks appeared to be returning to health — robust health at that. (The upfront market is a period in May and June when the networks sell about 65 percent of their advertising time for the coming season beginning in September; the [...]

PBS PLANS TO AIR ADS THROUGHOUT SHOWS

A New York Times report earlier this week that PBS is planning to break up its “pods” of acknowledgements – essentially commercials — at the end of each broadcast, distributing them instead into its programs at roughly every 15-minute mark, is already beginning to generate controversy. PBS maintains that the move is not intended to [...]

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