ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST

Although advertisers have increased their upfront spending for broadcast television by about 10 percent, they have increased them even more — by about 15 percent — for cable networks, the Wall Street Journal reported today (Monday). The result: advertisers for the the first time are spending as much on cable networks as on broadcast networks. [...]

NETWORKS’ UPFRONT SALES ARE WAY UP

Judging from their success selling ads during the just-completed upfront market, the major television networks appeared to be returning to health — robust health at that. (The upfront market is a period in May and June when the networks sell about 65 percent of their advertising time for the coming season beginning in September; the [...]

PBS PLANS TO AIR ADS THROUGHOUT SHOWS

A New York Times report earlier this week that PBS is planning to break up its “pods” of acknowledgements – essentially commercials — at the end of each broadcast, distributing them instead into its programs at roughly every 15-minute mark, is already beginning to generate controversy. PBS maintains that the move is not intended to [...]

BET STUDY SLAMS STUDIOS FOR BLACK MARKETING CAMPAIGNS

Studios attempting to target African-Americans in their ad campaigns are making a mistake by focusing narrowly on films that feature African-Americans or on storylines that might be especially relevant to black moviegoers, according to a study conducted for BET Networks. The study, “REEL FACTS: A Movie Goer Consumption Study,” observes that African-Americans are bigger movie [...]

VOLVO SPONSORS IPAD BASEBALL

Volvo has gone to bat for baseball fans by providing them with free access to live games on Apple devices for the first month of the season, beginning today (Friday). (Owners of the devices will still have to purchase the $14.95 MLB.com At Bat app to view the games.) Ordinarily a month of “out of [...]

REELZCHANNEL REFUSES TO RUN ONLINE DATING AD DURING THE KENNEDYS

An online dating service whose slogan is “Life is short. Have an affair” attempted to purchase ads on the premiere episode of The Kennedys next week but was turned away by the channel carrying it, the New York Post reported today (Thursday). In an interview with the newspaper’s “Page Six” column, ReelzChannel CEO Stan Hubbard [...]

CBS MAKES STRONG COMEBACK

CBS Corp. reported on Wednesday that its net income rose in its fourth quarter to $283 million, up a whopping 381 percent from the $58.8 million it reported during the comparable quarter a year ago. In a conference call, CBS CEO Les Moonves said that the principal spur to the rise was revenue from its [...]

ABC BOOSTING PRICES FOR ADS DURING OSCARS

Anticipating a resurgence of interest in this year’s Oscars given the probability that more popular blockbusters will be among the nominated movies than in recent years, ABC is reportedly raising its asking price for a 30-second spot to about $1.7 million from $1.3 million in 2010 and $1.5 million 2009, the Hollywood Reporter reported today [...]

AD REVENUE RETURNING — SLOWLY — TO BROADCASTERS

Broadcast TV stations, which saw a 22.4 percent plunge in advertising revenue in 2009, will see most of it return in 2010, according to a new report from Charlottesville, VA-based media researcher SNL Kagan. The report indicates that ad revenue at the stations will rise 15 percent this year. Ad revenue at the broadcast networks [...]

AD BUYERS DUMPING LOCAL TV, SWITCHING TO CABLE

Several companies that operate in regional markets are pulling their commercials off local television stations and switching them to national cable outlets instead, even though their ads often wind up being carried in parts of the country where the companies don’t operate, Advertising Age reported today (Monday). The trade publication cited the fast-food outlets Dairy [...]

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