Monday, July 22, 2019

GM SHIFTS AD DOLLARS AWAY FROM SUPER BOWL

May 21, 2012 by · Leave a Comment 

Four million dollars for a 30-second ad on CBS’s Super Bowl telecast in 2013 simply can’t be justified, General Motors said in a statement over the weekend, indicating that it will spend its ad dollars elsewhere. (But not on Facebook, from which it also withdrew its advertising last week.) The company also sat out the […]

WILL YOUTUBE GRAB AD DOLLARS AWAY FROM TV?

May 14, 2012 by · Leave a Comment 

Google-owned YouTube could see revenue from advertising increase by 40 percent or more from a year ago, according to Capstone analyst Rory Maher. In an interview with AllThingsD.com columnist Peter Kafka, Maher observed that while YouTube has been attempting to persuade advertisers to move money budgeted for television to its site, which is increasingly offering […]

ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST TV

May 8, 2012 by · Leave a Comment 

For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest “Advertising & Audiences Report” from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV […]

FORD ESCAPES TO THE PAST WITH NEW SERIES

March 9, 2012 by · Leave a Comment 

During the so-called Golden Age of radio and television, advertising agencies often produced the programs that their clients sponsored in full. But with the advent of multiple sponsorships for virtually all programs, ad agencies were forced to abandon production. However, a unique relationship between Ford and NBC may now bring the advertiser back as a […]

SUPER BOWL ADS ATTRACT SUPER BUYERS

January 31, 2012 by · Leave a Comment 

After Super Bowl XLV attracted the biggest audience in television history last year, it was probably inevitable that the prices for commercial time on this year’s telecast would rise, and according to MediaPost, they have — by 13-29 percent. Actual prices paid for 30-second spots on Sunday’s game, the trade publication said, range from $3.5-4.0 […]

HOW OUTRAGEOUS WILL GERVAIS BE AT SUNDAY’S GOLDEN GLOBES?

January 10, 2012 by · Leave a Comment 

NBC has launched a promotional campaign for Sunday night’s telecast of the 2012 Golden Globe Awards showing host Rickey Gervais with a pair of scissors cutting a gag wrapped around his mouth. Gervais himself posted a photograph of himself making a cockeyed face at the camera and holding up a handful of cash in front […]

THEATERS LOOKING TO SHOW SUPER BOWL ADS

January 4, 2012 by · Leave a Comment 

Where does a Super Bowl commercial go after advertisers spend millions of dollars for it to appear during the big game? Well, if Screenvision is successful in its current effort to court those advertisers, it could end up in movie theaters. As reported by MediaPost, Screenvision, which provides ads on 15,000 U.S. screens, has released […]

INVESTORS SAY “AYE” TO THE EYE

October 25, 2011 by · Leave a Comment 

Investors and analysts appear to have revised their view of CBS Corp. as the media conglomerate most exposed to the threat of another economic downturn. In the past Wall Street forecasters have generally warned that the company is at the mercy of its advertising clients, who generally cut ad spending when times become rough. But […]

NEW RECORD PRICE FOR SUPER BOWL SPOTS

September 6, 2011 by · Leave a Comment 

Expecting another record or near-record audience for Super Bow XLVI on Feb. 5, advertisers are paying NBC as much as $3.5 million for a 30-second spot — a new record, Adweek reported today (Tuesday). Fox commanded a top price of $3 million last year. Of an estimated 63 commercial availabilities during the telecast, only about […]

AD BUYERS DEFY LATEST ECONOMIC DOWNTURN

September 1, 2011 by · Leave a Comment 

Recent news reports about the current state of the economy may appear dire, but a report from Credit Suisse analyst Spencer Wang suggests that advertisers are paying little attention. Wang indicates that few ad buyers are attempting to pull out of deals they made during the upfront period, or, as he put it, there has […]

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