Monday, December 16, 2019

MARCH MADNESS ON MOBILE DEVICES TO COME AT A PRICE

February 17, 2012 by · Leave a Comment 

In an apparent attempt to avoid the pitfall that ensnared the newspaper business, Time Warner’s Turner Networks will no longer provide the NCAA’s March Madness on Demand for free. Moreover, its broadcast partner in the basketball hoopla, CBS, said that its online coverage of the college basketball tournament will not be available on mobile devices […]

NEW RECORD PRICE FOR SUPER BOWL SPOTS

September 6, 2011 by · Leave a Comment 

Expecting another record or near-record audience for Super Bow XLVI on Feb. 5, advertisers are paying NBC as much as $3.5 million for a 30-second spot — a new record, Adweek reported today (Tuesday). Fox commanded a top price of $3 million last year. Of an estimated 63 commercial availabilities during the telecast, only about […]

MCCARTNEY TO TALK TO SCOTLAND YARD ABOUT HACKING

August 5, 2011 by · 1 Comment 

Paul McCartney said on Thursday that he plans to meet with Scotland Yard following allegations by ex-wife Heather Mills that a voicemail from McCartney while they were in the throes of breaking up had been hacked by a reporter working for the London Daily Mirror. Speaking via satellite from Cincinnati to the Television Critics Association […]

RATINGS FALL FOR OLBERMANN? NO WORRY, SAYS CURRENT EXEC

July 11, 2011 by · Leave a Comment 

Mark Rosenthal, the CEO of Al Gore’s Current cable network, maintains that he is not concerned about a recent ratings report showing that Keith Olbermann’s audience dropped nearly 30 percent in its second week. “Numbers are going to go up and they’re going to go down,” Rosenthal told Adweek magazine. “It’s a marathon for us. […]

NFL LOCKOUT? IT WON’T HARM ESPN, SAYS IGER

May 12, 2011 by · Leave a Comment 

ESPN is shielded from financial harm if the NFL and players fail to reach an agreement that would end the lockout, Disney chief Robert Iger has told CNBC’s Julia Boorstin. As reported by AdWeek magazine, Iger indicated that plans are in place to run college football on Monday nights, for which ESPN will up its […]

FOX MAY USE WEBSITES FOR MAKEGOODS

November 22, 2010 by · Leave a Comment 

Fox Broadcasting, whose ratings this season have fallen 20 percent below what the network had guaranteed sponsors, has offered inventory on the network’s streamed online shows as “makegoods,” Adweek reported today (Monday). If they agree, Fox would be able to solve a vexing dilemma: it has little unsold inventory available to use for makegoods, given […]