ADVERTISERS PROTEST RULES FOR FOOD ADS AIMED AT KIDS
April 29, 2011 by admin · Leave a Comment
Proposed government guidelines that would allow food marketers to advertise only foods that provide children with a “meaningful contribution to a healthful diet” were challenged Thursday by the advertising industry. “If companies were to comply with these proposals, the restrictions are sufficiently onerous that they would basically block a substantial amount of advertising,” Dan Jaffe, […]