ARGENTINE Y&R EXECS IN DEEPER HOT WATER

That television commercial featuring a member of Argentina’s hockey team training in the Falkland Islands, ending with the tagline “To compete on English soil, we train on Argentine soil,” was not, as originally presumed, commissioned by the Argentine government. According to Advertising Age, the 90-second spot was produced on spec by the Buenos Aires unit […]

HEADS MAY ROLL AT ARGENTINE BRANCH OF U.S. AD AGENCY

The head of the British advertising conglomerate whose subsidiary produced a TV commercial for Argentina showing an Argentine athlete training in the Falkland Islands has condemned the ad and called for an internal investigation to determine how it came to be authorized. Martin Sorrell, CEO of WPP, the world’s largest marketing group, whose Young & […]

ARGENTINE TV: OLYMPICS CAN’T ESCAPE POLITICS

Once again, the Olympics, which is supposed to be a politics-free zone, has been used for political gamesmanship — this time by Argentina, which secretly produced a TV ad showing one of its athletes, hockey player Fernando Zylberg, training there. It aired on Argentine television stations on Wednesday. “To compete on English soil, we are […]

LATIN AMERICAN RATINGS SOAR FOR WORLD CUP

The strong showing by Latin American teams in the World Cup soccer matches is breaking ratings records not only in the homelands of those teams but also on the American Spanish-language network Univision, which attracted 9.3 million viewers for last week’s contest between Mexico and Argentina. Daily Variety reported today (Wednesday). In Brazil, the trade […]

UNIVISION RECORDS ITS HIGHEST RATINGS EVER

Sunday’s World Cup match between Mexico and Argentina, won by Argentina 3-1, attracted the biggest audience in the history of the Spanish-language network, Nielsen Research said on Monday. According to the ratings company, more than 9.3 million viewers tuned in, 60 percent of whom were between the ages of 18 and 49. In cities with […]