Tuesday, October 27, 2020

BET STUDY SLAMS STUDIOS FOR BLACK MARKETING CAMPAIGNS

May 25, 2011 by · Leave a Comment 

Studios attempting to target African-Americans in their ad campaigns are making a mistake by focusing narrowly on films that feature African-Americans or on storylines that might be especially relevant to black moviegoers, according to a study conducted for BET Networks. The study, “REEL FACTS: A Movie Goer Consumption Study,” observes that African-Americans are bigger movie […]

KENTUCKY DERBY’S RATINGS SLIP

May 11, 2011 by · Leave a Comment 

Several sports gurus had predicted that last Saturday’s running of the Kentucky Derby would smash previous records. And in many ways they were right. Churchill Downs recorded an all-time high in attendance — 164,858, beating a record set in 1974. Betting from all sources was up 1.5 percent from last year to $165.2 million, with […]

CHINA’S BOX OFFICE DECLINES (BUT NOT AS MUCH AS U.S.)

April 7, 2011 by · Leave a Comment 

China is experiencing the same sort of box-office doldrums as the U.S. In the first quarter revenue slipped to $400 million, versus $450 million for the same period a year ago, Daily Variety reported today (Thursday). That’s a decline of 11 percent, about half the size of the downturn in North America. Last year, revenue […]

TICKET SALES SOAR OVERSEAS — BUT NOT IN U.S.

February 24, 2011 by · Leave a Comment 

While theater attendance in North America was down and ticket sales were flat in North America in 2010, elsewhere the box office soared to record heights, the Motion Picture Association of America (MPAA) said in a report on Wednesday. In its annual Theatrical Market Statistics Report for 2010, the MPAA said that the international box […]

WEEKEND SUPER FOR FOOTBALL, NOT SO FOR MOVIES

February 8, 2011 by · 1 Comment 

Record numbers of Super Bowl viewers translated to fewer viewers in movie theaters. Attendance was even scantier than the low estimates issued by the studios on Sunday. The No. 1 film for the weekend, The Roommate, debuted with just $15 million, and the No. 2 film, Sanctum, opened with just $9.4 million, despite having 3D […]

2010 A TERRIBLE YEAR FOR MOVIE ATTENDANCE

January 3, 2011 by · Leave a Comment 

Fewer movie tickets were sold in 2010 than in any year since 1996, veteran box-office tracker Paul Dergarabedian said Sunday. Attendance dropped 5.4 percent from last year, the worst drop since 2005, when it dropped 8.1 percent, he noted. Total receipts however, were only slightly below last year, due in large part to 3D surcharges, […]

WEEKEND BOX OFFICE DOWN 7.2 PERCENT

August 10, 2010 by · Leave a Comment 

One year ago, Paramount’s G.I. Joe: The Rise of Cobra opened with $54.7 million dollars to give the box office its first “up” weekend in a month. By contrast, Will Ferrell’s The Other Guys opened this past weekend with $35.5 million as the box office turned in its first “down” weekend in a month. Overall, […]

BOX OFFICE PERFORMS BELOW ESTIMATES

July 27, 2010 by · Leave a Comment 

Virtually all current films performed slightly below studio estimates on Sunday. Nevertheless, the box office overall was up nearly 10 percent from a year ago, continuing a recovery following an early summer slump. It is the fourth consecutive “up” weekend. According to BoxOfficeMojo.com, the top 12 films earned $155,046,153 vs. $141,528,932 a year ago. For […]

THE EIGHTIES RETURN

June 11, 2010 by · Leave a Comment 

It will be the ’80s all over again at the box office this weekend as two favorites from that era, television’s The A-Team and the movies’ The Karate Kid vie for first place. According to box-office forecasters, each should have no trouble unseating Shrek Forever After as the leader of the pack, with Karate Kid […]

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