SPANISH BANK COMMERCIAL DRAWS MILLIONS ON THE WEB

Spain’s fifth-largest bank, the 130-year-old Banco Sabadell, has used the anthem of the European Union, Beethoven’s “Ode to Joy” from his Ninth Symphony, to create a commercial that has gone viral on the Internet (2.1 million views on YouTube as of Saturday morning). The so-called flashmob gathered for the ad’s production included 100 participants from […]