Monday, November 18, 2019

NICKELODEON FORCED TO GIVE ADVERTISERS MAKE-GOODS

December 1, 2011 by · Leave a Comment 

Unable to find what it said was an apparent glitch in Nielsen’s ratings methodology that could have been responsible for an “inexplicable” plunge in the ratings of its Nickelodeon kids channel, Viacom has begun offering its advertisers “make-goods” — essentially free time — that are contractually required when audience levels fall below a guaranteed threshold, […]