Wednesday, October 20, 2021

ABERCROMBIE & FITCH STRIKES PR GOLD ON JERSEY SHORE

August 18, 2011 by · 1 Comment 

In a PR gambit that paid off in spades, Abercrombie & Fitch on Wednesday offered Jersey Shore‘s The Situation a “substantial payment” not to wear its clothing. On Jim Romanesko’s blog on the Poynter Institute’s website, the journalism blogger headlined the question, “Is there a news outlet that didn’t report Abercrombie & Fitch’s The Situation […]