NICKELODEON GIVING FREE ADS TO SPONSORS

With Nielsen ratings indicating that Nickelodeon’s kids audience has fallen 15-20 percent in recent months, the Viacom-owned channel has wasted no time giving advertisers “make goods” for its failure to deliver guaranteed audience levels, MediaPost said on its website today (Monday). Moreover, the channel is providing advertisers on-air inventory in the third quarter, the most [...]

REPORT: NFL PUTTING THE SQUEEZE ON NBC

NBC and the NFL have begun talks aimed at renewing Sunday Night Football, with the NFL making it clear it wants a significant increase in payments, the New York Post reported today (Friday). The current deal calls for NBC to pay the NFL about $600 million yearly for rights to air the Sunday games. According [...]

RESEARCH FIRM PREDICTS CONTINUED STRONG AD REVENUE FOR CABLE

While some analysts express concern that cable television networks may be heavily impacted by customers who opt for Internet video sites and begin dropping their cable subscriptions — so called cord-cutting — researchers SNL Kagan said today (Tuesday) that cable networks will see a 14-percent rise in ad revenue to $25.5 billion this year, softening [...]

MNF DRAWS 16.8 MILLION VIEWERS

ESPN’s Monday Night Football telecast drew an average of more than 16.8 million viewers, Nielsen Research said on Wednesday. The game, in which the Chicago Bears defeated the Philadelphia Eagles 30-24, topped not only everything else offered on cable TV — but on broadcast TV as well. (The highest-rated broadcast television show on Monday was [...]

STUDY: BROADCASTERS AIDED BY DVR; CABLERS, NOT SO MUCH

The DVR has slowed, if not halted, the exodus of viewers from broadcast TV to cable, a study by Nomura Securities analyst Michael Nathanson would seem to indicate. The study, covering DVR viewing over the past four years, found that viewers use their DVRs to watch broadcast TV shows via the devices about half the [...]

FIRST TWO WEEKS OF SEASON A NET LOSS FOR NBA

The NBA on Monday canceled the first two weeks of the 2011-12 basketball season due to begin on Nov. 1, amid signs that additional weeks, if not the season itself, will likely be canceled unless some magical formula can be found to break the current stalemate between the team owners and the players. For the [...]

BROADCAST NETWORKS MAKE STRONG SHOWING AT EMMYS

After being trounced by the cable networks for years, the broadcast networks made a comeback Sunday night, collecting a slew of Emmy awards for such shows as ABC’s Modern Family, PBS’s Downton Abbey, and CBS’s The Big Bang Theory, Mike & Molly, and The Good Wife. One would be tempted to add DirecTV’s Friday Night [...]

FCC BROADENS ITS DECENCY APPEAL TO SUPREME COURT

In addition to the Janet Jackson “wardrobe malfunction” case the Supreme Court may now hear the FCC’s appeals of two other decisions by appellate courts that appeared to deal a death blow to the agency’s enforcement of broadcast decency rules. On Thursday the commission filed a 54-page petitioner brief refuting the appellate courts’ rulings that [...]

WHAT’S SCI-FI ABOUT WRESTLING? OUT-OF-THIS-WORLD RATINGS

Who cares if wrestling has little to do with Syfy Network’s mandate? Wrestling has traditionally attracted cable viewers, as was amply proven this week when the science-fiction network’s WWE SuperSmackdown Live attracted 3.3 million viewers, including 1.45 million in the 18-49 demographic. That made it the most-watched cable network on Tuesday. If it had been [...]

STUDY: MILLIONS CUTTING THE CORD

By the end of this year, 4.5 million U.S. households will have dumped their satellite and cable subscriptions and opted instead for video content available over the Internet, according to a study by SNL Kagan. While that amounts to only 4 percent of American homes, that figure is due to rise to 7 percent (8.6 [...]

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