Friday, April 19, 2019

TNT CLAIMS BIGGEST CABLE WIN EVER

June 2, 2011 by · Leave a Comment 

Forget about March Madness. It was the madness that came in May with the NBA Playoffs that gave cable network TNT the biggest month in cable history. In a statement, the network said that it averaged 3.6 million total viewers in primetime and more than a million adults 18-34. The playoffs themselves averaged more than […]

NBA GAME SETS RATINGS RECORD

May 17, 2011 by · Leave a Comment 

TNT’s telecast of Game 1 of the NBA Eastern Conference Finals between the Miami Heat and the Chicago Bulls drew 11.1 million viewers, making it the most-watched basketball game on cable television in history. It broke a record set in 2003 when 10.8 million viewers watched Michael Jordan playing in his last All-Star Game. The […]

LEBRON SELLS ADS FOR HIS ANNOUNCEMENT

July 7, 2010 by · Leave a Comment 

In what is likely an unprecedented set-up for the broadcast of a news event, ESPN said Tuesday that its exclusive coverage of LeBron James’s announcment of his NBA plans will be sponsored. The Disney-owned channel disclosed that it had been contacted by James’s representatives who asked if they could sell ads during a one-hour special, […]

ABC SCORES DECISIVE RATINGS VICTORY WITH NBA

June 23, 2010 by · Leave a Comment 

ABC’s hoop dreams came true last week as its coverage of Thursday’s seventh and deciding game of the NBA Finals, in which the Los Angeles Lakers defeated the Boston Celtics, drew 28.2 million viewers — the most to watch a basketball game since the Chicago Bulls led by Michael Jordan defeated the Utah Jazz in […]

NBA FINALE DRAWS HIGHEST RATINGS SINCE 1998

June 18, 2010 by · 3 Comments 

On a night that NBC use to call Must-See-TV night when it dominated the ratings on Thursdays, there really was only one must-see telecast to watch — the seventh and deciding game of the NBA Finals in which the Los Angeles Lakers defeated the Boston Celtics 83-79. The game averaged a whopping 18.2 rating and […]