Wednesday, October 20, 2021

IS 3D ONCE AGAIN TURNING OUT TO BE A FAD?

September 10, 2010 by · 3 Comments 

The verdict is still out on 3D, following a summer that saw the premium for 3D tickets offset the lowest attendance since 1997. Today’s (Friday) Wall Street Journal observed that several of the summer’s biggest hits, including Inception, Iron Man 2, and The Twilight Saga: Eclipse were not released in 3D, while some of the […]

DID 3D SURCHARGES CUT DOWN SHREK?

May 26, 2010 by · Leave a Comment 

While rising premium pricing for 3D and big-screen presentations of Shrek Forever After had been expected to increase the weekend gross of the movie substantially, some analysts now maintain that it actually reduced it. On its website, New York magazine, noting that moviegoers eagerly paid a 3D surcharge to see Avatar “because it was something […]