Wednesday, August 5, 2020

MPAA CHIEF CHRIS DODD URGES THEATERS TO “ADAPT”

April 25, 2012 by · Leave a Comment 

MPAA chief Christopher Dodd has called on movie theater owners to “adapt” to the new digital age of smartphones and tablet computers. “This new age of the connected consumer is here, and so we must adapt,” he told the CinemaCon convention in Las Vegas. He noted that although revenue is up 17 percent from last […]