ADVERTISERS FINDING CAPTIVE AUDIENCE IN MOVIE THEATERS
November 27, 2012 by admin · Leave a Comment
Advertisers are learning that commercials shown in movie theaters are more effective than those shown on television. One reason, of course, is that there are no remotes with fast-forward buttons attached to theater seats. But another reason, according to a study commissioned by NCM Media Networks and reported today (Tuesday) by MediaPost, is that ads […]
ATTENDANCE UP, TICKET PRICES UP — WHY NOT REVENUE, TOO?
August 6, 2012 by admin · Leave a Comment
Attendance at movie theaters may be up 9.2 percent from last year, but that percentage is not reflected in ticket-sales revenue of theater chains, reports have indicated. That anomaly left industry watchers scratching their heads even more on Friday when the National Association of Theatre Owners disclosed that the average price of a movie ticket […]
LIVE PHANTOM A HIT IN U.K. MOVIE THEATERS
October 5, 2011 by admin · Leave a Comment
A single screening of the live The Phantom of the Opera 25th Anniversary Concert, broadcast from the Royal Albert Hall in London took in $850,000 at 255 movie theaters in the U.K. on Sunday. That single screening grossed more than all but two movies screened in the U.K. over the entire weekend, Britain’s Guardian newspaper […]
