Monday, December 16, 2019

LEBRON TURNS UP RATINGS HEAT

October 28, 2010 by · Leave a Comment 

Despite an avalanche of criticism of his decision to ditch the Cleveland Cavaliers for the Miami Heat, LeBron James demonstrated on Tuesday that he still can draw a crowd. In fact, Tuesday night’s Miami Heat-Boston Celtics game turned out to be the most-watched regular season game in cable-TV history, attracting 7.4 million viewers and breaking […]

LEBRON SELLS ADS FOR HIS ANNOUNCEMENT

July 7, 2010 by · Leave a Comment 

In what is likely an unprecedented set-up for the broadcast of a news event, ESPN said Tuesday that its exclusive coverage of LeBron James’s announcment of his NBA plans will be sponsored. The Disney-owned channel disclosed that it had been contacted by James’s representatives who asked if they could sell ads during a one-hour special, […]