Wednesday, December 11, 2019

OLYMPICS: GREAT FOR NBC; LOUSY FOR MOVIES

August 14, 2012 by · Leave a Comment 

The closing ceremony of the Olympic Games in London may have drawn record ratings for a non-U.S. Olympics, but clearly some of that audience opted to stay home on Sunday rather than go to movie theaters. Universal had figured that ticket sales for The Bourne Legacy on Sunday would fall, but the actual plunge that […]

OLYMPICS GO OUT WITH A RATINGS BANG

August 13, 2012 by · Leave a Comment 

NBC’s coverage of the London Olympics ended with solid ratings for the closing ceremony. The three-hour primetime telecast averaged 26.92 million viewers, peaking in the 9:00 p.m. hour with 32.63 million — up 32 percent over the closer of the Beijing Olympics four years ago, according to preliminary overnight ratings from Nielsen Research. The other […]

NBC CUTS LEGENDARY CLOSING CEREMONY ACTS TO PLUG NEW SHOW

August 13, 2012 by · 1 Comment 

For a time it seemed as if NBC had seen the error of its ways by agreeing to stream the closing ceremonies of the London Olympics live on Sunday afternoon. And then it appeared to undo all the good will that it had created by interrupting its evening broadcast of the ceremony to preview its […]

REPORT: SPICE GIRLS TO REUNITE AT THE OLYMPICS

July 23, 2012 by · Leave a Comment 

David Beckham may not have made the Olympic soccer team as he had hoped, but his wife Victoria will make an appearance at the London Olympics with the other four members with the long-ago disbanded Spice Girls during the closing ceremonies, the London Daily Mail, reported today (Monday). Although no official announcement has been made, […]