SODASTREAM TO AIR ITS CONTROVERSIAL ADS DURING SUPER BOWL

SodaStream, the company that had its commercials banned in the U.K. because, according to a British ad watchdog, it “denigrated” its competitors in the bottled-drinks market, plans to challenge those same competitors during next year’s Super Bowl. The New York Times reported today (Tuesday) that SodaStream USA is buying a commercial in the fourth quarter […]

OSCAR ADVERTISERS SPENDING MORE ON ADS THAN NOMINEES DID

The two top advertisers on this year’s Oscars telecast, Hyundai and JC Penney, will each spend about $10.9 million on ads during the telecast — an amount that exceeds the entire ad spending for all but three of the nine nominated films before and after their release, according to a study by Kantar Media. Indeed, […]

PEPSI OUTBIDS COKE TO BECOME X FACTOR SPONSOR

Ending a bidding war between America’s two largest soft-drink companies that, according to some uncorroborated accounts, reached nearly $100 million, Pepsi-Cola has won the right to become the official soft-drank sponsor of Simon Cowell’s upcoming The X Factor. Exact terms of the deal were not disclosed, but in general, the network said, it calls for […]