SUPER BOWL ADS ONLINE GOING FOR SUPER PRICES

On a cost-per-thousand basis, the NFL is asking more than NBC for commercials that will run during its online live coverage of next month’s Super Bowl, MediaPost said on its website. According to the trade publication, the online pricetag will be $275,000 for each 30-second commerical, or $55 per thousand viewers. By contrast, NBC’s CPM [...]

COURIC SHOW COMMANDING HEFTY AD PRICES

Katie Couric’s syndicated talk show isn’t even on the air yet. She flopped in her most recent gig as a network news anchor. She could suffer the same fate as befell another Today show co-host, Jane Pauley, when she attempted to go solo on daytime television. But the New York Post reported today (Thursday) that [...]

OSCAR UNAFFECTED BY ECONOMIC DOWNTURN

Despite deteriorating ratings in recent years, next February’s Oscar telecast commands the same price for a 30-second commercial as it did a year ago, about $1.6-1.7 million, according to Advertising Age, which cited “a person familiar with the tone of negotiations.” This year’s Oscarcast attracted 37.9 million viewers, down from 41.7 million tuned last year. [...]

PBS PLANS TO AIR ADS THROUGHOUT SHOWS

A New York Times report earlier this week that PBS is planning to break up its “pods” of acknowledgements – essentially commercials — at the end of each broadcast, distributing them instead into its programs at roughly every 15-minute mark, is already beginning to generate controversy. PBS maintains that the move is not intended to [...]

PRICETAG FOR AN AD ON OPRAH’S FINALE: $1 MILLION

Commercials airing during the final episode of The Oprah Winfrey Show, set to air on May 25, are being priced at $1 million, Mediapost.com reported today (Wednesday), noting that such a price for a regular TV show has not been seen since the finale of Everybody Loves Raymond in 2005. Such a rate is based [...]

SUPER BOWL ADS “STUMBLE,” ANALYSTS SAY

The challenge this year for Super Bowl advertisers, whose commercials generally receive as much attention as the game itself, could be summed up with the presumptuous question, “Can you top this?” The consensus among media critics is that they could not. The Wall Street Journal‘s Emily Steel remarked that advertisers “had plenty of fumbles.” However, [...]

NEARLY ONE THIRD OF SUPER BOWL TELECAST IS ADVERTISING

The average NFL game telecast lasts about three hours, but during last year’s Super Bowl, 47 minutes and 50 seconds was devoted to commercials and network promotions, according to a study by Kantar Media cited today (Wednesday) by Advertising Age. That compares with 40 minutes and 15 seconds of ad/promo time during the 2001 Super [...]

TURN DOWN THE TV ADS, CONGRESS ORDERS

After decades of complaints and foot-dragging by the Federal Communications Commission, Congress took matters into its own hands Thursday and passed the so-called CALM act (Commercial Advertisement Loudness Mitigation), which requires that commercials be played at the same decibel level as the programs in which they are broadcast. After having already passed the Senate, the [...]

FOX SELLS OUT SUPER BOWL SPOTS EARLY

A day after Fox announced that it had just two 30-second commercial availabilities yet to be sold in next February’s Super Bowl telecast, the two avails have been snapped up, Broadcasting & Cable reported on Wednesday, citing a source familiar with the negotiations. The advertiser was not identified. The trade publication said that the $3-million [...]

MONDAY NIGHT FOOTBALL GOING MOBILE

In a controversial move, ESPN is making its Monday Night Football telecasts available live online to anyone who can prove they’re a Time Warner Cable subscriber. In reporting the move, today’s (Tuesday) Wall Street Journal observed that broadcast and cable networks have rarely put their programs online at the same time they are broadcast “and [...]

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