FOX SELLS OUT SUPER BOWL SPOTS EARLY

A day after Fox announced that it had just two 30-second commercial availabilities yet to be sold in next February’s Super Bowl telecast, the two avails have been snapped up, Broadcasting & Cable reported on Wednesday, citing a source familiar with the negotiations. The advertiser was not identified. The trade publication said that the $3-million [...]

MONDAY NIGHT FOOTBALL GOING MOBILE

In a controversial move, ESPN is making its Monday Night Football telecasts available live online to anyone who can prove they’re a Time Warner Cable subscriber. In reporting the move, today’s (Tuesday) Wall Street Journal observed that broadcast and cable networks have rarely put their programs online at the same time they are broadcast “and [...]

GET THE LAST ONES: 2 SUPER BOWL SPOTS, $3 MILLION EACH

They may be going for $3 million apiece, but commercial availabilities for Fox’s telecast of the 2011 Super Bowl are virtually sold out, Broadcast and Cable said Monday. According to the trade publication, only two spots remain on sale and not only will advertisers have to fork over the $3 million for each of them, [...]

IDOL ADS COSTING MORE THAN FOOTBALL

It would appear that advertisers are not expecting ratings for American Idol to fall significantly following the departure of Simon Cowell this season. Advertising Age observed that Fox is selling 30-second spots on the show for $467,617 — making it the most expensive ad buy on television. It tops NBC’s Sunday Night Football, whose spots [...]

ABC TO SELL TIME ON SOME SHOWS TO LOCAL STATIONS

Saying that her network was “breaking a 60-year tradition,” Anne Sweeney, president of Disney-ABC Television Group, outlined on Wednesday a plan to sell time slots ordinarily reserved for national advertisers on ABC programs to local station. The plan is set to be implemented during the last two weeks of October on several programs as local [...]

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