WILL OLDER MOVIEGOERS TURN OUT FOR MARIGOLD HOTEL?

The only new film due to open opposite The Avengers this weekend is the comedy The Best Exotic Marigold Hotel, which Fox Searchlight hopes will bring out older moviegoers the way Cocoon did nearly 30 years ago. Only 27 theaters will be screening the comedy, which stars such British acting veterans as Judi Dench, Maggie […]

COUNTERPROGRAMMING BOX OFFICE — IT HARDLY EVER WORKS

An analysis by the Los Angeles Times of the box office of films released as “counterprogramming” to major tentpole movies has concluded that while the counterprogramming idea may seem logical in theory, “in the real world, it’s borderline suicide.” The newspaper tracked the recent history of such a release tactic, concluding that “the results have […]