APES RISES — AND SO DOES CHERNIN
Peter Chernin, who was believed to be the likely successor to Rupert Murdoch until Murdoch made it clear that he wanted one of his sons to take over when he stepped down, must have been experiencing a profusion of schadenfreude Monday as final box office figures showed that the first film from Chernin Entertainment, Rise […]
WILL MOVIEGOERS GO APE OVER LATEST PLANET?
August 6, 2011 by admin · Leave a Comment
How much of a rise will 20th Century Fox’s Rise of the Planet of the Apes give the box office? Not an especially big one, according to box-office forecasters, who were notably way off in their calculations last week, when they predicted that Universal’s Cowboys & Aliens would do much more business than it did […]
THE SMURFS TAKES THE LEAD
August 4, 2011 by admin · Leave a Comment
After a rare weekend photo-finish race at the box office between Universal’s Cowboys & Aliens and Sony/Columbia’s The Smurfs, which saw Cowboys come out ahead by about $800,000 when the final results were announced, The Smurfs has staged a comeback. In midweek business on Monday and Tuesday, the live/animated feature earned $10,669,520 while Cowboys lassoed […]
MOVIEGOERS ON OTHER SIDE OF TRACKS
August 2, 2011 by admin · Leave a Comment
Forget all those expensive tracking studies and the forecasts of those know-it-all box-office gurus. Moviegoers simply didn’t behave the way they were supposed to over the weekend. Cowboys & Aliens, which was expected to be an easy winner with around $45 million, wound up instead with $36.4 million. On the other hand, The Smurfs, which […]
