HOWARD STERN FLAILS LENO IN INTERVIEW WITH MORGAN

Positioning himself to become the anti-Larry King, Piers Morgan triggered any number of provocative responses from Howard Stern, who has taped Morgan’s second show for CNN due to air Tuesday night. (It’s set to launch tonight with Oprah Winfrey as his first guest.) According to the New York Times, when Morgan asks Stern about his [...]

DAVE PHONES CONAN

David Letterman may have lost some of his younger viewers to Conan O’Brien following O’Brien’s move to TBS, but he assured his audience Tuesday night that he and O’Brien remain on friendly terms. With band leader Paul Shaffer playing straight man, Letterman said on Late Show that he had made a phone call to O’Brien [...]

NBC’S HIGHER PRIMETIME RATINGS AFFECT LATE-NIGHT, TOO

With NBC attracting its best primetime ratings results this season among the key 18-49 demo in the 10:00 p.m. hour last week, NBC’s The Tonight Show with Jay Leno was able to take advantage of the lead-ins to widened its lead against its late-night competitors. As reported by Daily Variety, Tonight averaged 1.35 million 18-49-year-old [...]

JAY BEATS DAVE — BUT CONAN’S RATINGS WERE HIGHER

NBC boasted on Thursday that The Tonight Show with Jay Leno has beaten CBS’s Late Show with David Letterman over the first 11 weeks of the current season by an average of 7 percent among the key demographic group of adults 18-49. Among that group, Tonight has averaged 1.26 million viewers, while Late Show has [...]

CONAN CONTINUES TO BEAT JAY AMONG YOUNGER VIEWERS

One year ago, during the week of Nov. 16-20, 2009, Conan O’Brien’s ratings (1.0) among 18-49-year-old viewers while he still hosted the Tonight show were better than Jay Leno’s (0.9) were during the week of Nov. 15=19, 2010, the web site TVByTheNumbers observed on Monday. That was the same margin that separated O’Brien — on [...]

LATE NIGHT IN SPLINTERS

TV’s late-night audience appeared more fractured than ever during the week of November 8, with many of the audience ratings among total adults and adults 18-49 so close as to be statistically insignificant. Virtually all of the shows had some slight demographic victory to boast about, but what appeared most apparent was that there was [...]

AD BUYERS UPBEAT OVER CONAN’S FIRST WEEK

After his first week on basic cable, Conan O’Brien’s TBS show is being assessed as a huge success by several advertising executives, Advertising Age reported today (Monday). “He’s bringing in really young viewers. The median age is over 20 years younger” than his rivals’, Amy Sotiridy of Interpublic Group’s Initiative told the trade publication. While [...]

CONAN’S RATINGS BEGIN TO LEVEL OFF

On his third night on TBS, Conan O’Brien saw his ratings slip slightly from his second night as 2.72 million viewers tuned in, down from 2.80 million on Tuesday. Nevertheless, he continued to outdraw the competition among 18-49-year-old adults. On Thursday, TVGuideOnline.com began asking its readers, “Which late-night show are you watching?” As of this [...]

CONAN’S BIG RATINGS: HOW LONG WILL THEY LAST?

It wasn’t the 10.3 million who tuned in for his swan song on NBC’s Tonight show last January or the 9.2 million who tuned in for his debut on that show the previous June, but the 4.2 million viewers who watched Monday night’s premiere of Conan were a whole lot more than those who watched [...]

CONAN VS. JAY TONIGHT

The night that NBC had flailingly fought to avoid arrives tonight: Jay Leno going head-to-head against Conan O’Brien. Last year it worried that after allowing O’Brien to take over the Tonight show it would see Leno launch a competing show on another network — probably ABC — and see its late-night ratings drop. As things [...]

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