Monday, January 25, 2021

CBS CHIEF RESEARCHER: NETFLIX NOW AS BIG AS A CABLE NET

June 8, 2011 by · Leave a Comment 

David Poltrack, executive vice president for research and planning at CBS, said Tuesday that within the past year Netflix’s streaming platform has become a “phenomenon,” growing from a tiny presence last summer to the size of a “mid-sized cable network” today. As reported by Mediapost.com, Poltrack, who has previously played down industry concerns about “cord […]

“CORD CUTTING” NO SIGNIFICANT FACTOR, SAYS CBS RESEARCH CHIEF

December 7, 2010 by · Leave a Comment 

CBS’s chief ratings tracker David Poltrack has dismissed concerns by some pay-TV analysts that TV viewers are likely to drop cable-TV and satellite service and opt for downloading or streaming shows via the Internet. In fact, Poltrack told the 38th annual UBS Global Media and Communications Conference in New York, rather than cutting the cords […]

LATE NIGHT’S BIGGEST COMPETITOR: THE DVR

July 8, 2010 by · Leave a Comment 

In the longer-than-Afghanistan war of the nightly variety-talk shows, The Tonight Show with Jay Leno remains ahead of Late Show with David Letterman, but both hosts have seen their ratings decline sharply in the past year — Leno’s more than Letterman’s. In an interview with today’s (Thursday) New York Times, David Poltrack, who tracks ratings […]