DVR USERS SKIP ADS, REMEMBER THEM ANYWAY
August 24, 2010 by admin · Leave a Comment
Eighty-six percent of British viewers who watch TV shows on their DVRs always skip through commercials, according to a study prepared for the international accounting company Deloitte by market research firm YouGov. Respondents indicated that they would do less ad-skipping if both the commercials and the commercial breaks were shorter. Nevertheless, the study found that […]
