Monday, December 9, 2019

NCIS BACK ON TOP OF RATINGS HEAP

May 9, 2012 by · Leave a Comment 

NCIS returned to the top of the Nielsen list as the most-watched show last week, eclipsing the top talent contests such as American Idol, Dancing With the Stars, and The Voice, even as they neared the end of the season. The drama, which drew 17.6 million viewers, helped CBS win the week among total adult […]

60 MINUTES‘ AUDIENCE GROWING YOUNGER

May 7, 2012 by · Leave a Comment 

CBS’s 60 Minutes, which after 44 years, continues to land in the top ranks of TV ratings, appears to be overcoming the perception that its audience is mostly composed of doddering oldtimers — a perception that has kept its ad rates low despite the high ratings. The New York Times reported on Sunday that in […]

SURVEY: YOUNG PEOPLE WATCHING TV LESS

May 4, 2012 by · Leave a Comment 

In a study that could affect the rates that broadcast and cable outlets can charge advertisers, Nielsen Media Research has concluded that the number of hours young people watch television declined significantly in 2011. As reported by the New York Times, the drop was particularly dramatic among 12-17 year olds, who watched an average of […]

CSI CASTS ANOTHER TEEN IDOL

December 26, 2011 by · Leave a Comment 

In yet another effort to attract younger viewers, the producers of CSI: Crime Scene Investigation have cast teen idol Jesse McCartney in a leading role for an episode due to be broadcast during the February ratings sweeps. McCartney, whose speeded-up voice is used to create the character of Theodore in the chipmunks movies and who […]

NOBODY WATCHES TV ON SATURDAY — WANNA BET?

November 9, 2011 by · Leave a Comment 

Who says there’s no audience for television shows on Saturdays? Demonstrating that massive numbers will tune in if they’re given something appealing to watch, CBS’s college football telecast — LSU vs. Alabama — attracted 20.01 million viewers, making it the highest-rated college football game since 2006. To be sure, NBC’s Sunday Night Football ranked higher. […]

NIELSEN ADVISES BEST AND WORST TIMES TO BUY ADS

September 14, 2011 by · Leave a Comment 

If you’re an advertiser, the best time for your commercial to air on broadcast networks is between 9:15 p.m. and 9:30 p.m. That’s when most people are watching, Nielsen Media Research said on Tuesday. The worst time for your commercial to air is between 10:45 p.m. and 11:00 p.m. That’s when the fewest people are […]

TELEVISION VIEWERS DROPPING OUT — BUT WHY?

May 3, 2011 by · Leave a Comment 

The overall television audience is growing older and is shrinking, according to a new study released today (Tuesday) by Nielsen Research. For the first time since 1992, Nielsen has found that the Household Universe Estimate has declined — to 114.7 million from 115.9 million a year earlier. It also found that the percentage of U.S. […]

IS THE DVR REALLY TO BLAME FOR FALLING RATINGS AT 10:00 P.M.?

February 21, 2011 by · 3 Comments 

While network executives have been blaming the DVR for the low ratings of 10:00 p.m. shows in recent years, today’s (Monday) New York Times points out that many cable shows during that hour are thriving. For example, it noted, MTV’s Jersey Shore, which airs at 10:00 p.m. on Thursdays, averages about six million viewers in […]

NETWORK AUDIENCES GROWING OLDER, SAYS STUDY

August 11, 2010 by · Leave a Comment 

Although network executives continue to maintain that they’re constructing their schedules to appeal primarily to younger viewers, a new study by analyst Steve Sternberg suggests that in actual practice, they’re doing just the opposite. As reported in today’s (Wednesday) Hollywood Reporter, the study notes that while comedies generally draw the youngest viewers, their number on […]