PARAMOUNT OKAYS DAY-AND-DATE DEAL WITH REDBOX
June 16, 2010 by admin · Leave a Comment
Paramount on Tuesday agreed to allow Redbox to rent its movies on the same day that they hit the shelves in DVD outlets. Its decision came after the studio conducted a study that concluded that it had seen sales rise for titles that were also available in Redbox’s kiosks. “Ultimately, we didn’t see the cannibalization […]
