Monday, July 22, 2019

MADAGASCAR 3 SHIFTING AD FUNDS TO DIGITAL

June 5, 2012 by · Leave a Comment 

If the marketing plan for Madagascar 3: Europe’s Most Wanted is any indication, Hollywood’s studios may be moving past the traditional strategy of devoting most of their advertising budgets to Thursday-night television commercials and weekend newspaper ads. “We are migrating more and more of our budget to online and digital,” Anne Globe, chief marketing officer […]