Monday, July 22, 2019

ADVERTISERS FINDING CAPTIVE AUDIENCE IN MOVIE THEATERS

November 27, 2012 by · Leave a Comment 

Advertisers are learning that commercials shown in movie theaters are more effective than those shown on television. One reason, of course, is that there are no remotes with fast-forward buttons attached to theater seats. But another reason, according to a study commissioned by NCM Media Networks and reported today (Tuesday) by MediaPost, is that ads […]