Thursday, May 23, 2019

DISH USING ADS FOR HOPPER DVR — WHICH SKIPS ADS

February 12, 2013 by · Leave a Comment 

DISH Network is using advertisements to tout its anti-advertisement technology, Auto Hop. The campaign features a demonstration of the new Hopper DVR with Sling that allows DISH’s subscribers not only to watch programs they have recorded without commercials on their TV sets but also on their smartphones, tablets, and personal computers. One spot begins with […]

DISH TURNS IPADS INTO REMOTES — AND MORE

January 7, 2013 by · Leave a Comment 

DISH Network, the satellite TV service, has launched a free app for the iPad that, when used in conjunction with its commercial-skipping Hopper DVR, eliminates the need for a remote. While the Hopper can only skip commercials on programs that users have recorded, the app also enhances live programming as well, the company said in […]

MOONVES MAY YANK CBS OFF DISH NETWORK

September 13, 2012 by · 1 Comment 

CBS chief Les Moonves vowed on Wednesday to yank his network’s programming off DISH network if the satellite distributor continues to offer its Hopper DVR to subscribers. “Hopper cannot exist,” Moonves said at an investors conference in Beverly Hills. “If Hopper exists, we will not be in business with [DISH] — it’s pure and simple. […]

STUDY: AD-SKIPPING RECORDERS COULD PLAGUE NETWORKS

July 12, 2012 by · Leave a Comment 

Unless the broadcast and cable networks prevail in court, DISH Network’s new Hopper DVR, which automatically skips commercials on recorded shows, could increase 22 percent within four years to 11.7 million units, according to a study by IHS Screen Digest. That kind of proliferation could cause the networks to reexamine their advertiser-supported business model and […]

NBC TO AIR SOUND OF MUSIC SPECIAL — LIVE

July 2, 2012 by · 1 Comment 

NBC plans to experiment again with a live television production, this time with a live telecast of Rodgers and Hammerstein’s The Sound of Music, it announced on Friday. The production will be staged by Craig Zadan and Neil Meron, who say that it will resemble the original stage production more than the movie that starred […]

MARK CUBAN OFFERS ADVICE TO NETWORK EXECS ON AD-SKIPPER

June 11, 2012 by · Leave a Comment 

At the Produced By Conference over the weekend, Mark Cuban, who made a fortune in online video well before there was much of a market for online video, suggested that some prominent video sites today attempt to deceive advertisers with rubbish statistics. He pointed out that his own Shark Tank, his relatively low-rated reality show […]

REPORT: THE INTERNET POSES NO CHALLENGE TO TV — YET

June 6, 2012 by · Leave a Comment 

The notion that the Internet is drawing viewers away from traditional TV is more myth than reality, the president of TVB, the broadcast industry marketing trade group, suggested on Tuesday. Speaking at the SNL Kagan TV and Radio Finance Summit in New York, Steve Lanzano unveiled his group’s latest study indicating that Internet video amounts […]

THREE NETWORKS SUE DISH OVER HOPPER

May 25, 2012 by · 1 Comment 

As expected, DISH Network was hit with lawsuits by NBC, Fox and CBS on Thursday over its Hopper DVR that allows users to skip and erase commercials automatically. (ABC said that it is monitoring the situation.) In its statement, CBS said, “This service takes existing network content and modifies it in a manner that is […]

NBC CHAIRMAN HOPPING MAD OVER HOPPER

May 15, 2012 by · 2 Comments 

Besides unveiling its comedy-rich schedule of new programming for next season, NBC Broadcasting Chairman Ted Harbert on Tuesday called for some fundamental changes in the way other companies approach the business. In particular, he took a swipe at Echostar and its corporate cousin DISH network for its introduction of a new DVR called The Hopper […]

NEW DVR AUTOMATICALLY SKIPS COMMERCIALS

May 11, 2012 by · 1 Comment 

In the past, television networks and advertisers have often shrugged off discussion about how DVR users are fast-forwarding through commercials by rationalizing that at least those viewers get a glimpse of the commercials and are not taking a bathroom break, or texting, or checking their email instead; they have to be sitting in front of […]

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