Friday, September 19, 2014

MODERN FAMILY NOW REIGNS AS TV’S TOP SHOW

March 5, 2012 by · 1 Comment 

Driven by viewers who watch programs that they record on DVRs, ABC’s Modern Family has become the top-rated show on television among adults 18-49, according to the New York Times. The newspaper observed that while 7.1 million viewers in that demo watch the show live, some 3.1 million watch it within seven days of the […]

CONAN’S NEW SHOW A BIG QUESTION MARK

October 18, 2010 by · Leave a Comment 

While many advertising executives are predicting that the late-night television audience will be fractured even further when Conan O’Brien launches his new show on TBS at 11:00 p.m. on November 8, executives of the cable network are expressing hope that O’Brien may attract viewers who are not now watching live TV at that hour, the […]

ADS FOR POST-SEASON BASEBALL ALMOST SOLD OUT

October 4, 2010 by · Leave a Comment 

Demonstrating again how eager advertisers are to purchase time on DVR-proof sports telecasts, published trade reports said today that Fox has already sold out 90 percent of the commercial availabilities for post-season baseball. The league championship series, the reports said, is fetching $225,000 for each 30-second spot; the World Series, twice that amount. As usual, […]

DVR USERS SKIP ADS, REMEMBER THEM ANYWAY

August 24, 2010 by · Leave a Comment 

Eighty-six percent of British viewers who watch TV shows on their DVRs always skip through commercials, according to a study prepared for the international accounting company Deloitte by market research firm YouGov. Respondents indicated that they would do less ad-skipping if both the commercials and the commercial breaks were shorter. Nevertheless, the study found that […]

IN U.K., TV HOLDS ITS OWN AGAINST THE WEB

August 19, 2010 by · Leave a Comment 

Television viewing in the U.K. continues to rise despite competition from the Internet and home media, according to British broadcast regulator OFCOM. In a research paper published today (Thursday), OFCOM said TV viewing has expanded some 3 percent during the past year and now accounts for an average of 3 hours and 45 minutes per […]

MORE PEOPLE WATCHING VIDEO ON PC’S — IN PRIMETIME

June 9, 2010 by · Leave a Comment 

While the conventional wisdom until now has been that the use of personal computers poses little threat to conventional TV because people are able to use them and watch TV simultaneously — and do — new studies now indicate that more and more people are watching video online during the primetime period — something that […]