Saturday, December 14, 2019

ARMSTRONG’S ENDORSEMENT DAYS APPEAR OVER

January 29, 2013 by · Leave a Comment 

Nielsen, best known for its TV ratings research, also assigns an “N-Score” to public personalities, which helps advertisers make selections for the stars of their TV ads and for media endorsements. On Monday it noted that disgraced bicycle champ Lance Armstrong’s N-Score had dropped from 137 (during Nielsen’s last survey in November 2012) to 29 […]

NETWORKS, STATIONS BREAKING LAW ON PRODUCT DISCLOSURE

December 7, 2011 by · Leave a Comment 

Experts who tout products on daytime television talk shows are frequently paid by the products’ manufacturers for their endorsement — despite FCC rules barring such paid recommendations without disclosure, the Washington Post observed today (Wednesday). The Post cited the case of Alison Rhodes, who is often introduced as a “safety mom” and touts products promoting […]