Tuesday, October 27, 2020

NBA A POWERHOUSE OVERSEAS, TOO

June 10, 2011 by · 1 Comment 

This year the NBA will earn $430 million from overseas sales of which $250 million will come from media distribution deals, the London Financial Times reported today (Friday). (Most of the rest comes from the licensing of merchandise, primarily apparel.) The newspaper noted that 315 members of the international media are currently covering the NBA […]