BET STUDY SLAMS STUDIOS FOR BLACK MARKETING CAMPAIGNS
May 25, 2011 by admin · Leave a Comment
Studios attempting to target African-Americans in their ad campaigns are making a mistake by focusing narrowly on films that feature African-Americans or on storylines that might be especially relevant to black moviegoers, according to a study conducted for BET Networks. The study, “REEL FACTS: A Movie Goer Consumption Study,” observes that African-Americans are bigger movie […]
