Thursday, September 19, 2019

GM SHIFTS AD DOLLARS AWAY FROM SUPER BOWL

May 21, 2012 by · Leave a Comment 

Four million dollars for a 30-second ad on CBS’s Super Bowl telecast in 2013 simply can’t be justified, General Motors said in a statement over the weekend, indicating that it will spend its ad dollars elsewhere. (But not on Facebook, from which it also withdrew its advertising last week.) The company also sat out the […]

GM SPENDING BIG ON TV ADS AGAIN

October 1, 2010 by · Leave a Comment 

After drastically cutting back its advertising as it attempted to recover from its own collapse into bankruptcy, General Motors is once again buying expensive ad placements on network sports specials. Coming on the heels of a recent announcement that GM would once again purchase ads — costing $2 million+ each — during the 2011 Super […]