Sunday, July 21, 2019

STUDIO DANCES WITH WOLVES AS THE GREY DEBUTS WITH $20M (Updated)

January 30, 2012 by · Leave a Comment 

It’s not yet quite in the black, but The Grey got off to a terrific start over the weekend, wolfing down an estimated $20 million and coming in at the high end of early forecasts. Even after the film debuted on Friday with a better-than-decent $6.5 million, most pundits were still predicting that it would […]

ANOTHER “DOWN” WEEK AT THE BOX OFFICE

March 22, 2011 by · Leave a Comment 

The latest entries in the box office competition may have performed better than most analysts had predicted but their performances did not halt the almost uninterrupted weekly decline in ticket sales since December. The only “up” week was the Presidents Day weekend last month — and only because the holiday did not occur on the […]

TIGHT WEEKEND BOX-OFFICE RACE PREDICTED

March 18, 2011 by · Leave a Comment 

Box-office forecasters are hedging their bets when it comes to predicting the probable top film this weekend. Three films are opening in wide release, The Lincoln Lawyer, starring Matthew McConnaughey, Limitless, starring Bradley Cooper, and Paul, starring a CGI extraterrestrial voiced by Seth Rogen. Virtually all of the box-office prognosticators are predicting that the race […]

GROUPON’S SUPER BOWL SPOT SCORED BY CRITICS

February 8, 2011 by · Leave a Comment 

Advertising execs generally agreed that the Super Bowl ad for Groupon, which cost it $3 million, did the company more harm than good. It featured Timothy Hutton discussing the plight of Tibetans, then shifting to a Tibetan restaurant in Chicago where Groupon users can dine at half price. Northwestern marketing professor Tim Calkins told the […]